Glydways Brand Guidelines — cover
Company
Glydways
Project
Brand Guidelines
Role
Principal Designer
Surfaces
Brand Marks
Color
Typography
Pictograms
Year
2025
Overview
Mission and principles resolve into brand marks, a two-color palette, and a type system carried across vehicle, signage, and product. The same two hues — Nova Purple and Blue Haven — carry down into the Metro Visual System and Lumasis, both of which were built from this.
Glydways Brand Guidelines — mission statement
Glydways Brand Guidelines — principles: Human, Oasis, Forward, Flow
Glydways Brand Guidelines — brand marks and usage
Glydways Brand Guidelines — plate 04
Glydways Brand Guidelines — plate 05
Glydways Brand Guidelines — plate 06
Glydways Brand Guidelines — plate 07
Glydways Brand Guidelines — plate 08
Glydways Brand Guidelines — color: Nova Purple and Blue Haven
Glydways Brand Guidelines — plate 10
Glydways Brand Guidelines — plate 11
Glydways Brand Guidelines — typography
Glydways Brand Guidelines — plate 13
Glydways Brand Guidelines — plate 14
Glydways Brand Guidelines — plate 15
Glydways Brand Guidelines — plate 16
Glydways Brand Guidelines — plate 17
Glydways Brand Guidelines — closing