Amit Patel

Plume Data Stories

Turning WiFi data into decisions

Company

Plume

Project

Data Stories

Role

Lead Designer

Surfaces

Data Visualization, Insights & Marketing

Overview

Plume's Data team's network telemetry becomes a library of interactive and static visualizations built for campaigns, newsletters, and reports. Technical metrics translate into narratives non-technical audiences can act on.

39,878,460

Smarter homes and counting

1B

Devices served by the Plume Cloud

1,850

Brands, 16,166 device types tracked

Core decision: Numbers alone don't move people, so Data team insights become visualizations built for campaigns, newsletters, and reports instead of raw dashboards.

Extended to: Interactive illustrations and print posters carry the same visual language, so Plume's community can see what's working, what's not, and what to do next.

“Apple is flying high as the undisputed brand leader in Plume-powered households in Europe — 82% of homes had one or more Apple devices, compared to 77% for its nearest rival, Samsung.”

Plume Press, Brand Devotion Report

36.64%

Apple device share across the Plume Cloud

62%

YoY device growth, Japan — fastest-growing market

195

Territories represented in the network