Amit Patel Designs | Selected Works

Stylized handwritten text spelling 'ethos' in black ink with artistic brush strokes.

Text on orange-pink gradient background: Be brief. Be brilliant. Be gone.

Text on pink-purple gradient background: Think more. Design less, with underline below less.

Word Crap crossed out above the word Craftsmanship on a purple to blue gradient background.

SELECTED WORKS

Medusa Design System

ROLE: LEAD DESIGNER / CREATIVE DIRECTOR
CATEGORY: SYSTEMS DESIGN  

Abstract dark red background with faint jellyfish shapes and the words 'Purposeful Crafted' in red.

Digital interface with a play button over a red jellyfish image and text, icons, and a download button.

User interface showing typography settings for headings and text fields with colorful design elements.

Text stating color appearance depends on light's spectral distribution and adjacent colors in a scene.

Abstract image with pink and purple tangled strands and a vertical bar showing color blocks labeled core colors.

Collage of colorful coral and jellyfish images overlayed with multicolored pixel squares and gradients.

Design layout showing Neue Haas Grotesk font samples with letters, numbers, and grayscale ink bars.

Text about the interrelationship of negative shape, figure ground, and shapes between and within characters.

Typographic design showing visual scale, hierarchy, weights, and measures with decorative elements.

Jellyfish glowing underwater with text about bioluminescence by living organisms.

Design board showing color wheels, gradients, grayscale, typography samples, and jellyfish images.

Medusa Design System — powering this portfolio and beyond.

As Lead Designer and Creative Director, I created Medusa, a design system that unifies brand, interaction, and implementation for this site and future products.

Medusa defines a cohesive language for color, typography, motion, and components, enabling consistent experiences across web and native surfaces while giving teams room to customize.

Built for flexibility, the system ships with tokenized foundations, reusable patterns, and implementation guidelines, so designers and engineers can move faster without sacrificing craft.

The website you’re seeing now is built on Medusa, a design system crafted around the principles of functionality, harmony, and adaptability.

Inspired by the allure of the deep sea, Medusa immerses users in a flowing space of color continuums and motions. Bold colors draw the eye while negative space invites reflection.

Out-of-the-box, Medusa only breaks the surface of what can be done, for every element — from gradients to typographies — can be adapted for a custom experience.

Plume Data Stories

ROLE: LEAD DESIGNER 
CATEGORY: DATA VISUALIZATION, INSIGHTS & MARKETING

Digital globe showing over 39 million smarter homes with vertical colored bars indicating density.

3D globe with colorful bars showing device density; Plume manages over 40 million smart homes globally.

Laptop on purple chair showing Plume app with a 3D map of active smart home devices in North America.

Quote praising Amit's skill in creating clear, creative, and visually appealing data visualizations.

Tablet showing a Plume Cloud chart with device brands by percentage, Apple largest at 36.64%.

Two posters on a concrete wall with pink and purple gradients and text about 1 billion devices connected.

Collage of tech-themed cards with words stable, reliable, efficient, transform, and a hand holding a hexagonal device.

Plume Data Stories — turning WiFi data into decisions.

As Lead Designer, I partnered with Plume’s Data team to transform complex network telemetry into stories that customers and marketing could act on.

I designed a library of interactive and static visualizations for campaigns, newsletters, and reports, translating technical metrics into clear narratives for non-technical audiences.

These stories helped Plume’s community understand performance, spot issues, and prioritize actions, aligning data, design, and marketing around a shared visual language.

Numbers are nothing without a story. As Lead Designer at Plume, I translated insights from the Data team into impactful visualizations for campaigns, newsletters, and more.

Story formats ranged from interactive illustrations of data to print posters. This visual storytelling enabled Plume’s community to make informed, data-driven decisions: what was working, what was not, and what to do next.

National Geographic Maps

ROLE: LEAD DESIGNER 
CATEGORY: PRODUCT DESIGN

Dark terrain map with large text GEO and GRAPH highlighting geography theme.

Quote on a shaded map background: A map is the greatest of all epic poems by Gilbert Grosvenor.

Visible portion of Earth with text 'Beautiful accuracy perfecting the art of information' on black background.

3D Earth view with geologic eras listed, highlighting Cenozoic era from 66 million years ago to present.

Side-by-side maps of South America: grayscale elevation data and color infographics with Amazon and Brazil highlighted.

National Geographic detailed map of a red rocky cratered surface, likely Mars, with informative text about mapping.

Tablet screen displaying Earth focusing on Asia, floating above dark rocky surface.

National Geographic Maps — reimagining exploration for a global audience.

In the wake of a global rebrand, I led product design for National Geographic’s interactive map experience across web and other platforms.

I rebuilt the experience from the ground up: designing new interaction patterns, 3D rendering the map, and integrating archival data from Harvard’s collections into a cohesive, navigable interface.

The result is a scalable mapping system that brings Earth’s spatial, ecological, and geological stories to users’ devices, from high-level exploration to fine-grained detail.

Cue Health

ROLE: PRINCIPAL DESIGNER
CATEGORY: PRODUCT & SYSTEMS DESIGN

Text about Cue's Health Monitoring System as a personalized mobile tool for self-discovery and body awareness.

Text on a light globe background stating one system, many experiences and describing a unified product design and software.

Scientific infographic titled 'Relational Grid system' showing icons and virus images for HIV, influenza, and strep.

Medical card titled Prediabetes with an image showing pancreas highlighted in red in human torso.

Color chart showing shades and codes for inflammation, vitamin D, influenza, testosterone, fertility, and pregnancy.

Stacked phones showing fertility, pregnancy, hormonal test results and diet advice screens in an app.

Text about Cue's color system designed for visual continuity using flat colors and high-contrast gradients.

Abstract digital design with overlapping colored diamonds and text reading Information Architecture.

Two health report cards showing temperature at 98.6°F normal and inflammation at 3.9 mg/L high.

Colored tabs for Inflammation, Vitamin D, Influenza, Testosterone, Pregnancy, Fertility with info on influenza viruses.

Cue Health — designing a connected diagnostics platform.
‍
As Principal Designer, I led end-to-end product and systems design for Cue’s health monitoring experience across hardware and mobile.

I defined the visual and interaction language for onboarding, testing flows, and results, ensuring that complex diagnostics felt simple, trustworthy, and actionable.

The system’s scalable design language spans flat colors to gradients, aligning app, device, and brand—was used by over 1.7 million users, including organizations like Google, NASA, and the NBA.

Through intuitive visuals and an engaging mobile interface, Cue turns health monitoring into a personalized journey of self-discovery. Users can track their health, understand their diagnostics, and take fast action.

I did end-to-end product design with the overarching goal of creating a simple, consistent, and delightful experience. To maintain visual continuity, Cue’s color system ranges from flat colors to high-contrast gradients for software design.

Designed to scale and integrate both hardware and software, Cue is now trusted by over 1.7 million users, including NASA and the NBA.

Disney World of Color

ROLE: ART DIRECTOR / WEB DESIGNER
CATEGORY: WEB DESIGN

Collage of Mickey Mouse in World of Color nighttime show with colorful fountains and lasers at Disney California Adventure.

Space background with words: Cinematic, Immersive, and Interactive with a hand icon clicking.

Typography detail showing bold Avenir letters with grid, light shadows, and tracking notes.

Outline sketch of Mickey Mouse jumping with text plus font design notes in blue and pink.

Interface menu showing sections About, Water, Color, Music, Tickets with horizontal scrolling and cursor options.

Disney World of Color show website with vibrant Lion King water projection and colorful fountains.

Disney characters with colorful water fountains: sea turtles, Princess Tiana, and Snow White with an apple.

Buzz Lightyear surrounded by colorful light and water effects with fountains in the background.

I created a website for Disney World of Color, a show combining Disney stories with displays of water jets, pyrotechnics, fog, and high-definition projections.

With cascading colors, textures, and 3D graphics, I built an on-screen experience to capture the show’s magic and inspire visitors to see the show in person.

Rotating ring text of the Amit Patel Design seal

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