Bang & Olufsen - BeoTime
Identity color wheel
Typography
Inspirations
The product images pan the screen in a clockwise triangular motion depicting the time continuum.
The on-screen 24 hour clock format gives the users two versions to choose from - white & black - depicting the visual contrasts between light & dark. When the clock format is on the 12 hour cycle the white background is indicative of AM and the black background is indicative of PM.
Sleep mode
The designer Steffan Schmelling, was looking for things that inspired him to a wonderful waking up experience, and he thought of Mozart's The Magic Flute; a story with wonder, music, where light defeats dark, and where you have a mix between dream and fantasy. It was obvious to use the flute as the visual symbol of such an experience.
Navigation takes place with the square navigation button, and three separate displays - which feature dark text on bright background - showing the present time, alarm time and the wake-up source. The current time is always visible, and due to the built-in motion sensor, the display backlight is activated just by touching BeoTime.
