Amit Patel
Creative Director & Owner

Amit is a multi-disciplinary designer, programmer and artist producing public and private works for corporations, consumer brands, collectors and non-profit organizations. He has spent his career designing and programming in the digital space; pioneering new ways design and programming create a better user experience. He has been involved with such visionary companies as Adobe, Dreamworks, Philips & TBWA \.

We approach all our projects with our classic 4Ds approach - discovery, design, development & deployment. Each one of these stages is described in detail below:

Discovery

This is the phase were we research, and pull out our so called "thinking hats" and approach the project as an evolution. There is always a learning curve. This phase is essential in formulating a realistic Scope of Work.

 

Design

We believe good design leads technology and is not a slave to it. Once we have established the look and how we can represent that across various platforms, we then translate that into graphics. Once we've established the visual look then the project moves to the development phase where we build the system that enables the design.

 

Development

This is the stage where the functionality is brought to the design, where we represent that on line and the application is built and coded by our technical team. Development can take on a life of it's own with the purpose of ensuring that the creative vision is translated into a satisfying user experience. As every project is different, what we do in the development phase is project dependent. We may be organizing your user hierarchy, building a visual messaging prototype and conducting usability tests. Whether it's a technical process or not you are an integral part of the process. Work in progress is delivered digitally and your feedback will help us fine-tune, test and tinker until we've created something special.

 

Deployment

The final part of the process is delivery, after rigorous testing your product is delivered. Not only does your project go live, you also receive a full specification audit and when appropriate we will analyze and measure its performance for you.